Bormuth Art & Consulting is a medium-sized advertising agency with manageable structures specializing in creative niches. Mass production - such as department store catalogs - should be done by large agencies.
Our customers are mainly stationed in Germany, but also some abroad. The international orientation may be surprising. The pecuniary approach is not always in our main focus. It is important to be open-minded in different areas. For example, the ways of thinking, mentalities, sensitivities and habits. In order to grow, we constantly work on enhancing the experience to benefit our customers.
The following statements should be taken into account. What was right yesterday, can be wrong tomorrow and that human behavior, needs and requirements are always changing.
On the other hand, you should never be a slave to the mainstream. You should take into acount the critical aspects of different areas.
A sad example of a little questioned mainstream are unsolicited newsletters, which end like this: "If you do not want the newsletter, you can unsubscribe here!" This is actually a necessity, because one forces the receiver to become active. That annoyed!
At this point, numerous other examples of customers irritation could be listed, e.g. The annoying phenomenon "popups" on the Internet. However, Bormuth Art & Consulting dissociates itself from any form of aggressive advertising, because we are convinced that it also works with smart refinements.
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